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About Us
Purity
It was over 50 years ago in this country when a baby's cry for solid food meant either another bottle - or a wait. Unless a mother had prepared mashed or pureed food beforehand and stored it in the refrigerator, there was nothing solid at hand to heat up.
It was this problem that vexed Capetonian Don Thompson. He had a wide knowledge of the food canning industry and was aware of not only the convenience of tinned foods, but their nutritional value too. Why couldn't babies have the same? With his wife, Ruth, a dietician, and a cousin, Helen, a chemist, the family formulated tinned foods suitable for babies. The result was 10 varieties which were launched from a factory in what was Cape Town's colourful District Six. Each tin was called "Purity" denoting the pureness of the product.
The labels featured the cherubic face of a baby. The days of making mashed or pureed vegetables were over. Many changes and many years later and today jarred food offering excellent nutrition is synonymous with Purity. Aside from our jarred range, Purity has an extensive range of other food including cereals, juices, teething biscuits, milkshake powders and teas (see product range button).
Now when a mother uses a Purity product, she is serving her baby with the best food she can give when only the best will do.
Purity – the move to toiletries
Purity have now entered the baby toiletries arena by incorporating the Elizabeth Anne’s range of toiletries under the Purity brand name. Elizabeth Anne’s has been in existence for over 42 years, advocating love & care’, and providing baby care products of the highest possible quality. It all started with a chemist who used to make a Baby Shampoo for his special clients, and the story goes that he named the brand after his own daughter. The demand eventually became too much for him to cope with on his own and he sold the brand. The existing Special Shampoo is still based on his original formula.
Over the past years, the brand has expanded to become the extensive range that now exists.
By merging with Elizabeth Anne’s to become Mom’s perfect partner in motherhood, Purity are combining their expertise and knowledge with that of Elizabeth Anne’s to ensure that your baby is getting the very best.
Currently the Elizabeth Anne’s packs are branded Elizabeth Anne’s & Purity to reassure moms that the product inside is still the same as before, made to the same high standards.
Purity – the move to health and wellbeing
Introducing Purity Pedia Kids, a comprehensive range of products specially formulated for babies and toddlers to help maintain their health and wellbeing – giving you peace of mind when you need it most.
Developed under the guidance of a team of expert specialists including a Pharmacist, a Paediatrician, a Dermatologist, a Dietician and a Homeopath, Purity Pedia Kids offers a one-stop support for babies and toddlers niggles, gripes and wellbeing.
Purity Pedia Kids is now available at Pharmacies and Baby Specific stores near you.
For full prescribing information and a list of ingredients on Purity Pedia Kids, please contact us on our Consumer Care number 0860 004 755
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