Baby & Toddler → Toddler Toiletries → Not A Baby Range
Did You Know?

Purity and Elizabeth Anne’s have merged to become Moms perfect partner in motherhood

Imagine the Pure Potential
Trusted Elizabeth Anne’s and Purity, have combined their expertise and knowledge to meet the special needs of babies’ delicate skin and hair. Elizabeth Anne’s has merged with Purity to bring moms the same beloved products with the added benefit of the leading Purity brand, specially designed for baby - Elizabeth Anne’s & Purity.

The partnership with Purity, The Baby Feeding Experts, will enhance the already high quality Elizabeth Anne’s product range that moms have always known and trusted.
Moms can be reassured that the product inside will be of exactly the same high standard. Moms can remain confident that with Elizabeth Anne’s & Purity as their partner in motherhood, their baby is getting the very best.


Key Facts
  • Mild and Gentle and dermatologically tested
  • Specially developed for babies and toddlers
  • Cleans, softens, moisturizes and protects baby’s skin and hair
  • Consultant dermatologist and paediatrician approved
Not A Baby Range




This range of products has been specially developed to meet special needs of your toddlers’ skin and hair
and will leave your toddlers’ hair and body clean, soft, moisturized and gently fragranced.

This range has fun, fruity fragrances such as pear, apple, melon, strawberry, passion fruit & naartjie.


This range consists of:
  • Foam Bubble Bath 400ml
  • Moisturising Body Wash 200ml
  • Detangling 2-in-1 Shampoo 200ml
  • Detangling Shampoo 200ml
  • Detangling Conditioner 200ml



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