Baby & Toddler → Baby Toiletries → Essential Range → Baby Shampoos
Did You Know?

Purity and Elizabeth Anne’s have merged to become Moms perfect partner in motherhood

Imagine the Pure Potential
Trusted Elizabeth Anne’s and Purity, have combined their expertise and knowledge to meet the special needs of babies’ delicate skin and hair. Elizabeth Anne’s has merged with Purity to bring moms the same beloved products with the added benefit of the leading Purity brand, specially designed for baby - Elizabeth Anne’s & Purity.

The partnership with Purity, The Baby Feeding Experts, will enhance the already high quality Elizabeth Anne’s product range that moms have always known and trusted.
Moms can be reassured that the product inside will be of exactly the same high standard. Moms can remain confident that with Elizabeth Anne’s & Purity as their partner in motherhood, their baby is getting the very best.


Key Facts
  • Mild and Gentle and dermatologically tested
  • Specially developed for babies and toddlers
  • Cleans, softens, moisturizes and protects baby’s skin and hair
  • Consultant dermatologist and paediatrician approved
 Baby Perfumed Jelly
Baby Shampoos
Barrier & Nappy Rash Creams
Creams & Lotions
Oils
Powders
Soaps & Bath Wash

Baby Shampoos

Elizabeth Anne’s & Purity Special Baby Shampoo – available in 500ml and 250ml
Elizabeth Anne’s & Purity Foaming Baby Shampoo – available in 300ml and 125ml

Elizabeth Anne’s & Purity Special Baby Shampoo has a gentle, soap-free formulation and is suitable from birth. That’s because it won’t burn your little one’s eyes or irritate sensitive skin. It gently cleanses your baby’s hair leaving it soft, shiny and smelling gorgeous. It is also a wonder bath time wash that cleanses your baby’s skin and leaves it petal soft and smooth.

Elizabeth Anne’s & Purity Foaming Shampoo Contains Biobranil to cleanse & condition your baby’s delicate hair. Leaves your little one’s hair soft, clean and easy to manage.




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