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Did You Know?
Purity and Elizabeth Anne’s have merged to become Moms perfect partner in motherhood
Imagine the Pure Potential
Trusted Elizabeth Anne’s and Purity, have combined their expertise and knowledge to meet the special needs of babies’ delicate skin and hair.
Elizabeth Anne’s has merged with Purity to bring moms the same beloved products with the added benefit of the leading Purity brand, specially designed for baby -
Elizabeth Anne’s & Purity.
The partnership with Purity, The Baby Feeding Experts, will enhance the already high quality Elizabeth Anne’s product range that moms have always known and trusted.
Moms can be reassured that the product inside will be of exactly the same high standard. Moms can remain confident that with Elizabeth Anne’s & Purity as their partner in motherhood, their baby is getting the very best.
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What is & how do I prevent nappy rash?
What products are safe to use on baby in the first month?
Are Elizabeth Anne’s & Purity products tested on animals?
My family has a history of allergies and eczema.How can I be sure the baby products I use won’t sensitize my baby’s skin and cause allergies?
My baby has some dry spots on his face. What should I do?
What is the difference between baby talc and cornstarch talcs?
Do you have any practical advice on managing my baby’s eczema? I am using a cortisone cream sparingly.
What causes chafing and how can I prevent it?
What is hormonal rash and how do I treat it?
What are milk spots and can I prevent them?
What is heat rash and how can I prevent it?
What is & how do I prevent nappy rash?
Nappy rash is a general term used to describe a rash in the nappy area caused by contact with urine or faeces that is trapped inside the nappy. First the skin is irritated, then becomes inflamed and even infected by fungi or bacteria. This happens because urine lowers the pH and affects the skin’s natural barrier action, while enzymes in the faeces cause damage to the skin.
You need to protect and moisturize your baby’s skin after bathing and then apply a barrier cream/lotion to the buttocks and sensitive skin, which would come into contact with wetness. A product such as Elizabeth Anne’s Nappy Rash Cream or Elizabeth Anne’s & Purity Baby Perfumed Jelly, which are specially formulated to protect the area where the wet nappy comes into contact with baby’s skin, is ideal.
What products are safe to use on baby in the first month?
A very mild product, which will not irritate baby’s skin, is essential. We recommend:
Elizabeth Anne’s & Purity Sensitive Baby Fragrance Free Aqueous Cream is a wonderful moisturiser.
Elizabeth Anne’s & Purity Special Baby Shampoo contains lanolin, which cleanses very gently and can be used as an all over body wash.
Do not use adult soaps on baby as these products contain ingredients that are too harsh for baby’s skin.
Elizabeth Anne’s & Purity Baby Soap has been dermatologically tested and does not irritate baby’s skin.
Are Elizabeth Anne’s & Purity products tested on animals?
No, but all Elizabeth Anne’s & Purity products are dermatologically tested – these tests are done both chemically in the laboratory and on healthy adult volunteers. The products are placed on the skin and left for much longer (48 hours) than normal to test for irritation levels. This is a very refined and reliable method to test skin products.
My family has a history of allergies and eczema. How can I be sure the baby products I use won’t sensitize my baby’s skin and cause allergies?
Firstly, only buy baby products from a reputable company.
Elizabeth Anne’s & Purity ensures that their products do not contain the most common listed allergens (a chemical known/shown to irritate the skin). This is important as irritation and sensitization early in life can lead to allergies later in the 2-5 year old. All Elizabeth Anne’s & Purity products are mild and gentle and are reviewed by our Medical team including a specialist dermatologist and paediatrician to ensure the absolute safety of our products. After reviewing the dermatological tests and the criteria that the product must meet, the specialists approve the product for use and these products carry the endorsement
"Consultant paediatrician and dermatologist approved"
My baby has some dry spots on his face. What should I do?
It is important to moisturize these areas immediately after washing/bathing. Instead of drying baby’s skin; apply the chosen moisturiser for example, an Aqueous Cream, to the wet skin (avoid the eyes, even the most sensitive moisturiser can sting!).
This may help but don’t worry too much as these dry spots are very common and generally disappear normally by the age of 3 months. However if these areas become more inflamed at any time, it may be eczema – in which case a dermatologist must be contacted.
When using a baby wet wipe, to clean baby’s face, choose a wipe that does not contain alcohol as this dries the skin and can aggravate these spots.
What is the difference between baby powder and cornstarch powder?
Cornstarch is a slightly larger molecule, which means that when one applies it to baby’s skin it ‘sticks’ better and is more absorbent than pure talc.
Powder is made from a purified mineral called talc and has many applications in water-resistant paints and paper products; it is safe for human external use as a cosmetic powder used to reduce friction.
The danger of baby powders and cornstarch powders lie in breathing in the particles, so do keep powder away from baby’s face, eyes and nose.
Powders whether made from baby powder or cornstarch powder help to protect babies skin and reduce the irritation caused by rubbing of baby’s clothes against the skin.
Please never coat baby with powder before going to the clinic or doctor, as this makes is difficult for the doctor to see or smell, which are important senses used when diagnosing baby’s problem.
Do you have any practical advice on managing my baby’s eczema? I am using a cortisone cream sparingly.
Yes here are some general measures to manage childhood eczema:
1. Moisturizing creams, ointments such as Fragrance-Free Aqueous Cream can be used in between the cortisone cream applications. Apply 6 hourly and within 3 minutes after bathing.
2. Avoid overheating baby and external irritants such as fragranced products that are not dermatologicaaly tested.
3. Keep the skin covered with clothing as this may reduce exposure to irritants and trauma from scratching
4. Avoid skin care products that can cause irritation e.g. soaps
5. Avoid wool clothing – cotton is preferable
6. Bath baby regularly, once daily for several minutes in warm (not hot) water, using a moisturiser immediately
7. Use moisturising products made by reputable companies that are declared to be dermatologically tested and non-irritant
8. There are now non-cortisone based medication as well; consult your dermatologist.
What causes chafing and how can I prevent it?
Chafing is a result of friction and often happens to babies who have fat folds. To minimize the friction, apply Elizabeth Anne’s & Purity Baby Powder or Elizabeth Anne’s & Purity Baby Cornstarch Powder over chaffed area.
What is hormonal rash and how do I treat it?
Hormonal rash, which looks like teenage acne, is caused by your baby’s withdrawal from your hormones after birth. It is not a serious condition and will clear quickly on its own without any treatment. It is normally present at 4 – 12 weeks on baby’s cheek and chest areas.
What are milk spots and can I prevent them?
Newborns often develop small white spots (milia) on their faces because their sweat glands are immature. This is not a serious condition as these spots do not bother your baby and will disappear after a while on their own accord.
What is heat rash and how can I prevent it?
Babies develop heat rashes when they are overdressed and become too hot. To treat this rash, remove your baby’s clothing so that he cools down. To prevent heat rash ensure that your baby is appropriately dressed for the weather. Remember over heating is as dangerous as freezing.
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