Baby & Toddler → Baby Toiletries → Laundry Wash Range
Did You Know?

Purity and Elizabeth Anne’s have merged to become Moms perfect partner in motherhood

Imagine the Pure Potential
Trusted Elizabeth Anne’s and Purity, have combined their expertise and knowledge to meet the special needs of babies’ delicate skin and hair. Elizabeth Anne’s has merged with Purity to bring moms the same beloved products with the added benefit of the leading Purity brand, specially designed for baby - Elizabeth Anne’s & Purity.

The partnership with Purity, The Baby Feeding Experts, will enhance the already high quality Elizabeth Anne’s product range that moms have always known and trusted.
Moms can be reassured that the product inside will be of exactly the same high standard. Moms can remain confident that with Elizabeth Anne’s & Purity as their partner in motherhood, their baby is getting the very best.


Key Facts
  • Mild and Gentle and dermatologically tested
  • Specially developed for babies and toddlers
  • Cleans, softens, moisturizes and protects baby’s skin and hair
  • Consultant dermatologist and paediatrician approved
 Baby Organics Range
Cocoa Butter Range
Essential Range
Laundry Range
Natural Good Nights Range
Sensitive Baby Fragrance Free Range
Sun Care Range

Laundry Wash Range

Elizabeth Anne’s & Purity Laundry is a Rose fragranced Laundry Wash and Stain Remover specially developed for your little one’s delicate fabrics. Both of these products are colourant and chlorine free which is suitable for your new born baby’s sensitive skin. Clinically tested for mildness, this laundry range gently cleans and softens your baby’s delicate laundry. Tough on stains yet kind to sensitive skin, both the Baby Laundry Wash and Baby Stain Remover have been approved by a Consultant Dermatologist and Paediatrician like the rest of the Elizabeth Anne’s & Purity range.

The Baby Laundry Wash is suitable for both hand and machine wash whilst the Baby Stain Remover comes in a convenient ‘roll on’ packaging format which is unique and a first of its kind in South Africa to allow for easy application to smaller garments and reduce wastage.

This range consists of:
  • Baby Laundry Wash 750ml
  • Baby Stain Remover 80ml



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