It all begins with Purity

Purity & Elizabeth Anne’s Laundry is a Rose fragranced Laundry Wash and Stain Remover specially developed for your little one’s delicate fabrics. Both of these products are colourant and chlorine free which is suitable for your new born baby’s sensitive skin. Clinically tested for mildness, this laundry range gently cleans and softens your baby’s delicate laundry. Tough on stains yet kind to sensitive skin, both the Baby Laundry Wash and Baby Stain Remover have been approved by a Consultant Dermatologist and Paediatrician like the rest of the Purity & Elizabeth Anne’s range.

Purity & Elizabeth Anne’s Stain Remover

The Baby Stain Remover comes in a convenient ‘roll on’ packaging format which is unique and a first of its kind in South Africa to allow for easy application to smaller garments and reduce wastage.

Purity & Elizabeth Anne’s Stain Remover 80ml

Purity & Elizabeth Anne’s Laundry Wash

The Baby Laundry Wash is suitable for both hand and machine wash.

Purity & Elizabeth Anne’s Fabric Conditioner 750ml

Purity & Elizabeth Anne’s is pleased to announce the extension of their Baby Laundry Range with a Fabric Conditioner that is proven to be suitable on sensitive skin with the timeless well-known rose fragrance “that smells like babies should”.
The new Baby Fabric Conditioner is formulated with a Natural Rose Oil which is not harsh on baby’s delicate skin and has been dermatologically tested. The Fabric Conditioner protects, cares for and softens fabrics and is suitable for mom’s delicates too.

Purity & Elizabeth Anne’s Stain Remover

Purity & Elizabeth Anne’s Laundry Wash

Purity & Elizabeth Anne’s Fabric Conditioner 750ml