It all begins with Purity


Your Baby’s Nutrition

The World Health Organisation recommends that moms exclusively breastfeed for the first 6 months – research does support that breast milk is the most nutritional source of nutrition for baby

During the first 6 months milk is an important source of nutrition for your baby. Thereafter solid food becomes important as milk intake decreases.

Did You Know?

ALL Purity Nutrition products, as with other manufactured baby foods, are free from preservatives, colours and artificial flavours. Most of our jars remain shelf stable for 2 years because the product is steam cooked in the jar to keep the nutrients sealed in. The Purity range does not contain added salt and only the jarred dessert range contains a small amount of sugar.

Why has Purity’s packaging changed?

In December 2012, a dedicated Infant and Young Child labelling regulation (Regulation R 991/2012) was implemented, which required changes to all baby food labels.

Purity is in the process of phasing in these packaging changes which are currently filtering through into stores.

Rest assured that this is the same high quality Purity nutritional products with a ‘new look’ packaging update. Purity foods are still produced using only superior quality ingredients and according to globally accepted Good Manufacturing Practices (GMP) and standards. The manufacturing facilities adhere to stringent quality standards and controls thereby ensuring that all Purity foods are safe and of the highest quality.

Are Purity products Halaal?

Yes! Please view our Halaal Certificate.

Burn On

  • Appears to be mould on the underside of the lid.
  • This is referred to as “burn on” – which is a natural result of food bubbling through cooking in the jar.

Syneresis / Water

  • When water separates from the solids and a thin watery layer forms on top.
  • Tends to form with products that have a high starch content.
  • It is not harmful. Product simply needs to be stirred.
  • Safe to consume.

Rice Cereals for Infants

The World Health Organization advocates breastfeeding for the first 6 months of life to achieve optimal growth, development and health. Thereafter, infants should receive nutritionally adequate and safe complementary foods, while continuing to breastfeed for up to two years or more.

During infancy, organs, such as the digestive system are still not fully mature and thus a single grain food such as rice cereal is easier for an infant and young child to digest. Rice cereal is not recommended as a sole dietary intake, but to be introduced as a complementary food from 6 months of age along with vegetables, fruit, other grains and proteins. Breastmilk (or fortified infant formula in cases where the mother is unable to breastfeed) should continue to be given.

The rice grains that Purity sources for Purity Rice Cereal is strictly quality checked and is of the highest quality.

Rice cereal is recommended to be mixed with the milk that the infant is been fed, such as breastmilk, which contains the additional micronutrients that the infant requires for optimal growth and development.

Grains such as rice can be digested by an infant using enzymes produced in the body which break down the starch into simper sugars. Infants produce sufficient salivary amylase which travels from the mouth to the intestine where it digests starch. Infants also obtain amylase from breastmilk, as well as glucoamylase which is produced in the small intestine. Scientists have conclude that infants can digest starch and absorb about 99% of the starch that they consume.

Infants are only born with enough iron for the first 6 months of life, and thus Purity infant cereals do contain iron. For maximum benefit, infant cereal should be fed along with a food high in vitamin C such as strawberries, oranges, kiwis, red peppers, broccoli, or kale. Most babies accept readily accept infant cereal, whereas, other foods with stronger flavours, such as meat or fish, don’t tend to be accepted quite as easily; it may take 15-20 tastes of a food before a child will learn to like and accept them. While your baby is learning to like other high iron foods, feeding your baby infant cereal can provide the iron needed. 

 A study looking at the influence of dietary iron intake found that infants with the lowest iron intakes from complementary foods were still almost exclusively breast-fed at 9 monthd, whereas infants with the highest iron intakes consumed significant amounts of iron-fortified complementary foods, such as fruit drinks and cereals.

(Iron absorption in breast-fed infants: effects of age, iron status, iron supplements, and complementary foods Magnus DomellöfBo LönnerdalOlle Hernell Am J Clin Nutr July 2002 )

Iron-fortified foods such as infant rice cereal can reduce the risk of anaemia. Iron-fortified cereals–consumed with vitamin C–can be an effective way to improve your child’s iron status