It all begins with Purity

Beating The Common Cold

Over 200 viruses can cause a cold; hence it is called the “common cold”.  Colds are caused by a group of viruses with the Rhino virus being the most common. These viruses have the ability to change, making it difficult to build 100% immunity. Children average 3 to 8 colds per year and they will continue getting them throughout childhood. Colds can occur year-round, but they mostly occur in the winter.
The 3 most frequent symptoms of a cold are: Nasal congestion, runny nose and sneezing. Young children also often run a fever. Depending on which virus is causing the symptoms, the virus may also cause the following:

  • Sore throat and/or Cough
  • Decreased appetite
  • Headache
  • Muscle Ache
  • Post nasal drip
  • Blocked and runny nose (clear, watery and profuse discharge)
  • Watery eyes

Symptoms start two days after contact with the virus and most colds last 7-14 days.


How does the virus spread?
Sneezing, nose-blowing, and nose-wiping spread the virus and one can catch a cold by inhaling the virus if sitting close to someone who sneezes, or by touching your nose, eyes, or mouth after you have touched something contaminated by the virus. You cannot catch colds because of not wearing shoes or running around outside in the evening!

How to treat symptoms?

  • Use a cream of petroleum jelly under the nose to help with chafing.
  • Use Purity Pedia Kids Nasal Drops to soften the mucous
  • Cough syrups can be helpful. Purity Pedia Kids Cough Syrup is suitable for use for babies from birth
  • Purity Pedia Kids Vapour gel on the chest and back can give relief to blocked noses
  • Purity Pedia Kids Throat Pops help soothe sore throats

How do I treat common colds?
Antibiotics do not kill viruses. Syrups containing antihistamines to lessen the mucous production should be used sparingly. Viruses are fought by the body’s own immune system. Boost your little ones’ immune system with adequate nutrition and Vitamin & Mineral supplements such as Purity Pedia Kids Emulsion. Give your little one lots of fluids. Treat the fever with Paracetamol. Never use Aspirin (Salicylates) for fever in young children as it can lead to Reyes Syndrome and death in susceptible children!

How to prevent spreading the cold virus?

  • Wash hands frequently
  • Cough/sneeze into a tissue and not hands
  • Discard used tissues

When to seek medical attention?

  • If breathing difficulties develop
  • High fever – if your little one’s temperature is higher than 38C and is not responding to efforts to bring it down
  • High fever – consistently over 39C or lasts longer than 2 days
  • Ear infection with severe pain
  • Very sore throat, smelly breath and yellow pussy discharge from the nose
  • Vomiting
  • If symptoms worsen or do not improve after 7 to 10 days

Bumps & Bruises

Life’s little bumps & bruises
Minor scrapes, bumps and bruises are part of your little one’s development as he starts to crawl or walk. Most scrapes and grazes are minor and will not need medical attention. Toddlers are especially driven by the urge to discover new things and regularly take a little tumble as they do so, despite your carefulness. Most scrapes and grazes in toddlers are minor and will not need medical attention. Most importantly, remember to wash your hands properly before treating your little one’s cut/grazed skin.

If your little one falls and bumps himself, take particular note of any injury to the head of back of the head. Falling backwards and banging the base of the head can be dangerous. If he is nauseous, vomits or is listless within 48 hours of the incident, take him to your health care professional immediately. If there is any bruising behind the ear or you are concerned about a possible fracture, then seen medical help immediately.

If you feel your toddler bruises too easily and more than his friends, a visit to the healthcare professional can be reassuring and important.

How to treat scrapes, bumps and bruises:

  • If the cut is not bleeding heavily, clean the wound under running tap water. Pat the area dry with a clean towel and apply Purity Pedia kids Antiseptic Spray.
  • If the graze is bleeding heavily you need to stop the bleeding before applying the dressing. Apply pressure gently to the area with a bandage or towel.
  • If the cut is to the hand or arm, raise it above the toddler’s head; if to the leg, let your little one lie down and raise the affected area about the level of the heard so the bleeding slows down and stops
  • If your little one has been cut on a rusty object or accidentally grazed by your dog’s teeth, consult your healthcare professional immediately as a tetanus injection and specialized sterilization of the wound may be required.
  • In cases of minor bumps, a cold compression (ice in a cloth) can help to reduce the bruising and then apply Purity Pedia Kids Arnica Gel.

Cradle Cap

Cradle Cap and your little one
In the first few months of some babies’ lives (generally under 8 months) they may experience a general scaliness and redness around the scalp area. This condition is known as “cradle cap” and is common in new born babies. It causes scales that are yellow/brown in colour and may also appear as red or slightly pinkish, crusty or flaky patches. It can also occur on a baby’s face, behind the ears, on the forehead or eyebrows and in the diaper area.

Cradle cap is caused by the over production of sebum, an oily substance that is needed to keep your little one’s skin healthy. This causes the oil-producing sebaceous glands on the head to become irritated, resulting in inflammation, redness and an irritation that can extend to the face. Although it may look unsightly, it is mostly not serious. For most babies, cradle cap will heal on its own within a few months.

The underlying cause of the condition is not well understood. It is thought to be related to levels of maternal hormones in the womb which stimulate the oil-producing glands of the unborn baby’s skin during pregnancy which can lead to cradle cap in susceptible infants. It is a fallacy that shampoo plays a part in causing cradle cap, as gentle shampooing with a mild shampoo such as Purity & Elizabeth Anne’s Special Baby Shampoo has shown to be helpful.

There are products that help reduce the length of time and the unsightliness of the condition such as Purity Pedia Kids Cradle Cap Cream. This cream is a special blend of nutritive oils to help alleviate symptoms of cradle cap and reduce inflammation. Purity Pedia Kids Cradle Cap Cream contains a blend of Lavender, Almond, Calendula, Jojoba and Vitamin E to help soften the thick crusty scales of cradle cap and can also be used to help alleviate dandruff as well as dry skin.

How to treat cradle cap:

  • Gently massage Purity Pedia Kids Cradle Cap Cream onto the affected area to soften the patches of skin 2 – 3 times a day
  • Use soap-free shampoos such as Purity & Elizabeth Anne’s Special Baby Shampoo to wash your little one’s hair and rub off any loose scales
  • Do not be tempted to pick off any scales as your little one’s skin can become infected.
  • If the condition keeps getting worse instead of better despite treatment, consult your healthcare professional for advice.

Dental Care For Little Ones

Early dental hygiene for your little one is important to ensure healthy milk teeth and later healthy permanent teeth. Dentists recommend cleansing baby’s gums from as early as 4 months using wet gauze (soaked in previously boiled water) or a small, soft finger toothbrush.


Usually gum and tooth cleansing starts when the first tooth appears. It is recommended not to use too much toothpaste at this age. In fact, it may not be necessary at all to use normal toothpaste in the first year or two as too much toothpaste may discolour your little one’s teeth.

That is why Purity Pedia Kids developed a product for your little one’s dental hygiene – Purity Pedia Kids Gum & Tooth Gel – a strawberry flavoured cleanser specially developed for babies’ gums & teeth. Suitable for use for babies from 6 months. It contains fluoride (in levels that are safe for babies and toddlers), which is known to help prevent tooth decay. Milk residue left on baby’s teeth or gums can allow bacteria to flourish and allow tooth decay to occur. Use by gently rubbing onto his gums and teeth in the morning and evening.

How to prevent tooth decay?

  • Always hold your little one during feedings. Never “prop” a bottle.
  • If your little one falls asleep during feeding, discontinue nursing or remove the bottle from his/her mouth.
  • Never put your little one in bed with a bottle filled with formula, milk or juice – rather fill the bottle with water if it is needed to help your little one fall asleep.
  • You may replace the “bedtime” bottle with his/her favourite stuffed animal or blanket and give that feed or bottle before bedtime instead.
  • Never give your little one carbonated beverages or put carbonated beverages in his bottle
  • Always put sweet liquids like juice or tea in a cup
  • Don’t allow your little one to walk around with a bottle after or between mealtimes